Letter from Lhasa, number 109. (Kunkel 2009): Instant Appeal
by Roberto Abraham Scaruffi
Kunkel, V., Instant Appeal. The 8 Primary Factors That Create Blockbuster Success, Amacom, 2009.
(Kunkel 2009).
Vicki Kunkel
“Contrary to popular belief, persuasion in not mostly psychological; it's anthropological and biological.” (Kunkel 2009, p. 12)
“(...) Instant Appeal shows how our reactions to stimuli are embedded in our DNA and are more biological, primal, and anthropological than psychological.
“ (…) Instant Appeal is about who gets heard, what gets our attention, who and what has staying power, and why.” (Kunkel 2009, p. 17-18)
(Kunkel 2009) examines, in seven chapters, the eight primal factors helping to achieve instant appeal:
1. The conspicuous flaw factor
2. The visual preprogramming factor
3. The reptilian comfort factor
4. The sacred cow factor and 5. The jackass factor
6. The biology of language factor
7. The biotuning factor
8. The mental real estate factor.
The exposition is supported from wide updated reference to psychological and marketing research.
Kunkel, V., Instant Appeal. The 8 Primary Factors That Create Blockbuster Success, Amacom, 2009.
