Letter from Lhasa, number 259. (Heath 2010): Switch. How to Change Things When Change Is Hard
by Roberto Abraham Scaruffi
Heath, C., and D. Heath, Switch. How to Change Things When Change Is Hard, Broadway Books, New York, NY, USA, 2010.
(Heath 2010).
Chip Heath,
Dan Heath
“But when Elephants and Riders move together, change can come easily.” (Heath 2010, p. 15).
Problem solving works by sequences of small solutions, rarely by grandiose plans.
The more there are options, the more people are unable to decide. Limited options are decidedly more popular than their proliferation. Complexity, uncertainty, ambiguity lead to decision paralysis, what is deadly for change.
Understanding is not a key element for change. Sometimes, scare produces change.
With common people, psychology works better than pure maths. In first instance, people refuse change.
Actually, change is introduced either from people in charge or by tricks. If there are improvements, change is appreciated later.
Heath, C., and D. Heath, Switch. How to Change Things When Change Is Hard, Broadway Books, New York, NY, USA, 2010.
