22 April 2011

Letter from Lhasa, number 222. (Charvet 1997): Words That Change Minds. Mastering the Language of Influence

Letter from Lhasa, number 222. (Charvet 1997): Words That Change Minds. Mastering the Language of Influence
by Roberto Abraham Scaruffi

Charvet, S. R., Words That Change Minds. Mastering the Language of Influence, Kendall/Hunt Publishing Company, Dubuque, Iowa, USA, 1997.
(Charvet 1997).
Shelle Rose Charvet


In this book, we are in the NLP realm.

Someone’s language permits to predict how he/she will behave in a given situation. Customizing your language for specific people and groups permits to trigger motivation and to change people’s minds. All that is called, here, the LAB Profile.

How a person answers (the structure of the language) to a certain set of questions is more relevant of what one says. The same language patterns, in different people, correspond to the same behaviours. That permits to determine what will trigger and maintain motivation. Consequently, you may tailor your language for the maximum impact on that person. You may choose the words that change minds. That although the language patterns of a certain person change according specific situations, places and times, and obviously they may evolve.

In this book, you are immediately put (from page 13) into the LAB Profile. Profit from it!  


Charvet, S. R., Words That Change Minds. Mastering the Language of Influence, Kendall/Hunt Publishing Company, Dubuque, Iowa, USA, 1997.